Tips & Adivce
Anti-virus software alone is no longer sufficient to guard against ransomware and malvertising. Phishing attempts are getting increasingly difficult to identify from legitimate communications. To guarantee that your business and team are prepared and can minimise vulnerabilities and risk, a well-rounded, controlled strategy is required. FM Secure is a comprehensive suite of cybersecurity services designed to protect your business and its data. We combine the greatest security solutions available with our in-house IT professionals and best practises to create a multi-layered, proactive approach to keep your business safe from unwanted activities.
Consider risk from two angles: the likelihood of a security incident occurring and the possible harm such an event may create. This aids in the definition of risk and allows you to prioritise which dangers to reduce or eliminate.
Consider risk from two angles: the likelihood of a security incident occurring and the possible harm such an event may create. This aids in the definition of risk and allows you to prioritise which dangers to reduce or eliminate.
Keeping your surroundings as simple as possible might assist to decrease danger factors. It is conceivable for a network to be so restricted that it hinders commercial operations. It's crucial to strike a balance between security and usefulness!
We are subject matter experts in both private and public cloud at Creditfix, and we are excited to put our expertise to work for you. We can create a tailored solution that secures your data while boosting productivity, strengthening cooperation, increasing security, and lowering overhead by working together.
You need to know how to create a decent website if you want to flourish in the modern business environment. You're prepared to start your online business. With Mailchimp's commerce capabilities, you can now sell your goods or schedule appointments directly from your website. Additionally, our built-in marketing tools can help you increase sales and expand your company. You need to know how to create a decent website if you want to flourish in the modern business environment. It doesn't matter if you're creating a modest brick-and-mortar store, an online corporation, or an e-commerce business; this is true. You need to have an internet presence where people can find you and from which you can expand your business, even when you're marketing yourself as a brand to employers or as a freelancer. A professionally designed website gives you and your company an instant boost in professionalism. A company website helps you generate new leads while allowing you to engage with your clients and keep them informed of your activities. Additionally, if used properly, your website may be a crucial instrument for developing the personality and voice of your company. Ready to advance your online business by learning how to create a website on your own? This step-by-step manual will walk you through the procedure and assist you in making the best decisions to ensure that your website stands out from the competition. Your own website can help you bring your brand to life. design from scratch, link a domain, track visitors, and improve with SEO
How to raise your website's search ranking, increase audience engagement, and optimise SEO. More than 5 billion Google searches take place every day, so search engine optimization (SEO), which involves modifying your website to increase the quantity of high-quality traffic that it receives, is crucial for engaging your audience. According to Chris Homer, an SEO Analyst at Mailchimp, "SEO is free publicity for your business." "You'll draw in the right audience if you take steps to ensure you rank highly for relevant queries.” Designing and updating your site for SEO is simple when you know what improves your rating in a search result and what makes it fall. Utilize the checklist to incorporate SEO into your digital marketing strategy after learning more about SEO in the section below. SEO checklist: How to improve your results The good news about SEO planning is that what works for SEO also aligns with providing a positive user experience (UX) for people who visit your website. So, SEO-friendly changes equal a better site for the people you want to engage. “SEO should be a consideration throughout every step of your website build and your marketing journey,” says Ade Lewis, Partnerships Director at Mailchimp. “It’s the number one way a consumer will find a small business.” Review this checklist to learn about the changes and adjustments you can make to improve your SEO. Feature relevant keywords. Keywords are words or phrases that people type into search engines to find something. All areas of your website—including page names, headlines, site copy, image captions, page descriptions, and URLs—need to include keywords in a natural way that doesn’t sound too forced. Since people search with specific needs in mind, your keywords should be “long tail,” meaning descriptive and narrowly focused. For example, “wedding photography Newport RI” will work better than just “professional photography.” Specific keywords will bring in less traffic overall, but ranking for more detailed searches will result in a higher conversion rate. Have a clean site structure. Make sure your website is organized in a way that makes it easy for users and search engines to travel through your site and find what they’re looking for. Internal links from one page to another within your site should provide content that educates your visitor, answers a question about what you offer, or engages them in some other valuable way. Internal links give Google more clues about what your website is about, so it can send relevant visitors your way. Feature substantial content. Create website content that’s relevant to your top keywords and hefty enough to be valuable. While punchy, skimmable content is great, keep in mind that Google wants content that solves the search intent, so pages with fewer than 200 words will not be highly ranked. If you want to add meat to your copy, be sure each page solves a problem, answers a question, or moves a visitor forward in their journey through your site. Use relevant title tags. A title tag or page tag is the “headline” for a page when it appears in search engine results pages (SERP). The words or phrases in your title tags should be specific and descriptive. Think, “Learn How to Paint Landscapes and Portraits" instead of "Painting Class." Combining this with the meta description—a longer blurb in search results that says more about what your content provides—encourages users to click through to your website. Title tags also appear in your visitors’ web browser tabs and in social media when your content is shared. This is easy to do in Mailchimp’s website builder. Simply go to the page settings and edit the SEO title to create a title tag and the SEO description to write a meta description. Add alt tags. An alt tag is a text description of an image. It serves 3 important purposes. Search engines can’t interpret images, so alt tags help them identify and rank these pieces of content, improving your SEO. They also help website visitors when an image doesn’t display properly on their screen or load quickly by providing a clue about what image they should be seeing. Last, and definitely not least, alt tags are easy for screen readers to decipher, so they help with web accessibility. Alt tags should be short and descriptive—think, “paddle board on lake with smiling boy” or “chocolate cake with vanilla frosting and strawberry.” Optimize for mobile. Google prioritizes mobile websites, so making sure your website is mobile friendly is critical. This means providing a visually pleasing and easy-to-use experience no matter what device someone is visiting from. Mobile sites also must load quickly on a 3G connection, render properly on any sized screen, have well-spaced site elements that users can easily tap on to take action, and feature content that’s entirely visible without having to scroll left or right. Mailchimp websites are built with mobile in mind—the website builder allows you to preview your website on a mobile phone to see how it looks. Enable fast load times. Ideally your pages should load in under 2 seconds—less than 3 is a must. If they do, it’ll improve your search rankings. There are several things that can slow down your load time, including issues with your content management system (CMS), poorly written code, low bandwidth that can’t handle your traffic volume, or numerous large images on a page. Use Google PageSpeed Insights to test how quickly your website is loading. Be sure you host your website on a platform that enables fast load times. Install Google Search Console and Analytics. Google Search Console will help you see if Google is finding and indexing all of the pages on your website to highlight places you can improve performance. It can also help you set up your own site search tracking. You can connect to Google Analytics from your Mailchimp dashboard to monitor your traffic, see what pages are being visited the most, and what links direct visitors to your website. Here's a guide to help you set up Google Analytics. Make sure your website and URL are secure. Google considers HTTPS encryption a top priority, and will show a security warning in search results if a website is not HTTPs encrypted. Work with a website builder that makes security a priority. All websites created with Mailchimp include an SSL certificate—this encrypts data and guarantees the authenticity of a website to visitors.
Ideas for creating an engaging homepage that increases website traffic. You're prepared to start your online business. With Mailchimp's commerce capabilities, you can now sell your goods or schedule appointments directly from your website. Additionally, our built-in marketing tools can help you increase sales and expand your company. You're prepared to start your online business. With Mailchimp's commerce capabilities, you can now accept payments for tangible goods or schedule appointments directly from your website. Additionally, increase sales with our integrated marketing tools that give you total control over the success of your company. Anyone who hits your homepage needs to be immediately engaged if you want them to stay. When you consider that 47% of visitors "bounce off" or quit a website after reading just one page, the significance of this initial connection becomes even more obvious. Being a good host at a party is similar to creating an effective webpage. Your site should greet visitors, offer a space that's simple to explore, and assist them in finding what they need. According to Jen Ellis, Senior Product Design Manager at Mailchimp, "a homepage is a chance to clearly out what you do and grab a visitor's attention." We are aware that visitors decide quickly whether they want to learn more. Communicate your top messages The most important thing your homepage should do is clearly convey what you offer, and to whom. If you can do this, you stand a good chance of engaging your visitor. Assess your homepage by asking the following 2 questions. 1. Can anyone quickly “get” what you do? The layout, copy, and graphics on your homepage should all work toward the goal of spelling out what your business offers. You’ll know you’ve done it when a first-time visitor, in just a few moments, can understand what you do or sell. What’s typically required to achieve this clear homepage messaging is iteration. This just means creating a homepage, showing it to people—including friends and potential target audience members—and adjusting until it’s clear. Encourage people to be honest with you, make adjustments, and show it to them again until you get it right. 2. Does your audience know they’re in the right place? Part of what makes a homepage compelling to your audience is presenting information that’s valuable to them. Evoke this feeling by using keywords they use to describe themselves in the context of your offering. This is an easy but essential part of search engine optimization (SEO), and it not only makes your website more discoverable on search, it makes your site more engaging. For example, if you provide a service for people looking to meet someone, you might use terms like “discerning" or “good match" if those are the aspirational words people use during this process. If you serve more than one audience, that’s ok. Just be sure to communicate to each one separately. For example, if you broker paintings for artists, you may want to welcome both gallery owners and individual buyers with separate sections that quickly communicate that you’re an important contact for both.
We gather information about your property and its condition over the phone or via email, and then schedule a surveyor to come out and inspect it. The surveyor will write a report on the state of the property - this is a free report that you will not be charged for. Then we take action on your behalf, requesting disclosure from your landlord and serving the agreed-upon disrepair report. We then take over the job and compel your landlord to perform the repair according to the agreed-upon timeline at a high quality. We also ensure that you receive the reimbursement that you are entitled to.
No. This would be a breach of your tenancy agreement, therefore you must continue to pay your rent. It is also a violation of your tenancy agreement if you refuse entry to your landlord. If you have a solicitor on retainer, you should get further counsel as quickly as possible.
The compensation value is determined by its own merits, which include: Type of deterioration, The length of time that something has been in a state of deterioration, Notices were given, inconvenience was created, and personal property was lost. Any and all costs The tenant's age, Inhabitants who are vulnerable, Any problems with your health, Defendants' retaliation/defense, Litigation danger. Your landlord will be responsible for any deterioration that comes under section 11 repairs, and we will ensure that they are completed to a high standard. Prior to this, you will agree on a work plan for the landlord to execute, which must be done within a reasonable and agreed-upon timeframe.
We can prevent a lot more if we know more. Your devices' and IT services' continuing performance, stability, and security are continuously assessed in a predictive failure approach. Predictive failure monitoring detects impending IT outages and initiates automated issue diagnosis and mitigation. This enables us to prevent technological failures from affecting your productivity or putting your company at danger.
Creditfix may detect IT service and infrastructure stability concerns and possible vulnerabilities by using assessments to generate a baseline of assets and settings. Creditfix offers a complete set of security tools to keep your company secure from cyber-attacks. Our Network Operations Center can actively monitor, manage, and update deployed devices thanks to our integrated Anti-Virus, Windows Operating System, and 3rd Party Application Patching solution.
Access to the Creditfix Network Operations Center for preventative maintenance issues distributed to workstations, servers, and network devices, as well as our Service Desk Team for user-initiated IT issues and enquiries. On a weekly and quarterly basis, routine maintenance activities are performed to ensure the performance and reliability of your IT systems. Each maintenance task is monitored by the Creditfix NOC (Network Operations Center) staff to ensure that it is completed successfully and that the general stability of your devices and IT services is maintained.
Our collection team is properly educated and up to date on the current business to business debt collection standards, so we add Late Payment Act interest and collection fees to each commercial debt we issue, ensuring that our collection is free to you until it is paid. Because you value speed of recovery, we evaluate our activities after 28 days and offer a recommendation to you if the account is still due.
Although we may propose legal action as a last resort, our cooperative recovery efforts reduce the need for legal action, saving you time and money. For amicable and legal recoveries, we charge you a fee and transfer collected monies to you every two weeks by BACS. See Legal Debt Collection for further details, including the most recent tariffs. We'll keep you updated. Our efforts are swift, consistent, and unequivocal when it comes to protecting your DSO. We are paid on money we recover, therefore it's in our best interest for us to get you compensated as soon as possible.
With your tea to protect, our actions are prompt, persistent and conclusive. We get paid a fee on money we recover, therefore it's in our best interest for us to get you reimbursed as soon as possible. Our reporting site, Your Debts Online, brings you up to date on our progress 24 hours a day, 7 days a week for your peace of mind.
This article explains what to do if your circumstances change while you're on an Individual Voluntary Arrangement (IVA). If you acquire an inheritance or lose your employment, for example.
If your personal circumstances change while you are under an IVA, you must notify your insolvency practitioner. If you don't notify them when things change, you'll be in violation of your agreement.
For instance, you must inform them of:
Changes in your employment, other obligations you've forgotten about, and if you go further into debt, you'll find yourself with more disposable cash each month when you relocate. If your circumstances have changed and you're not sure whether or not to notify your insolvency practitioner, you should do so.
An IVA is a formal and legally enforceable arrangement between you and your creditors to pay back your debts over a period of time. An insolvency practitioner must set it up. When establishing and administering an IVA, all insolvency practitioners must adhere to a set of guidelines.
Most insolvency practitioners and creditors have signed up to a voluntary code of practice known as the IVA Protocol.
The protocol's goal is to ensure that the processes involved in an individual voluntary arrangement (IVA) are transparent and equitable. For all simple consumer IVAs, the protocol establishes a uniform format.
The protocol establishes an uniform procedure for:
the proposal's substance, how income and spending are calculated, how equity in the home is handled, and the IVA's terms and conditions If you have a regular income and at least three debts with two or more creditors, you will be eligible for an IVA under the protocol. Over time, managing the individual voluntary arrangement.
Background
Funeral Campaign

It can be sad to lose a family member, especially if they were close to you. To help you get through this difficult time, our kind and sympathetic staff is dedicated to offering you a high-quality professional service. The Antrim personnel will provide all the services required for a funeral celebration, including the hearse, cremation, and prayer gathering. We respectfully create obituaries, remembrances, and floral arrangements in honour of your deceased loved ones.

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If you have any questions or want assistance, please contact our team or phone us at any time.

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We are here with a helping hand!

We pride ourselves on providing guidance and support in your time of need. Having served our community as independent family-owned funeral directors for long years, we offer a personal and professional service tailored to your specific requirements. The loss of a loved one is something we all face in our lives so to support you in the best way possible, we offer a service providing all aspects of funeral care and arrangements beginning from the moment you contact us. We believe in providing a service to help ensure arrangements are as stress-free as possible, leaving you free to be with your family and friends. Whether it is a simple funeral, a traditional funeral, an alternative funeral or an extravagant occasion, we are able to provide you with a totally personal and completely bespoke service. All our staff are fully trained, professional, sensitive and with genuine compassion to help you. We pride ourselves on the funeral services we provide feeling privileged to be chosen to take your loved one on their final journey. Our aim is to carry out your requests with the utmost dignity and attention to detail.

Our Services Include:

  • 24 Hour Emergency Contact
  • Bespoke Personal Service
  • Private Chapel Of Rest
  • Burials
  • Cremations
  • Alternative Funerals
  • Repatriations
  • Religious or Non-Religious Services
  • Horse Drawn Hearse
  • Pre-Paid Funerals


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What to do once someone dies ?

After a loss, it's common for people to feel uncertain of what to do. We'll walk you through the first few steps and offer guidance on other issues you might need to consider after someone passes away. As soon as the physician declares that the cause of death certificate will be issued, kindly get in touch with us.

Filing a death report

When to file a death claim. Most of the time, you must register the death within five days in the location of the death. By doing this, delays in receiving the required documentation may be avoided. When to record the death will be specified if the coroner is involved. On how to register a death, we can give you advice. A helpful guide is provided below, but if you still need assistance, don't hesitate to get in touch with us.

Observing the departed

Some individuals find it pleasant to visit the deceased and want to bring a token of their condolence or a photo to place in the coffin. Some people find it distressing to see a loved one who has died away. Since it is a very individual decision, we try to be as helpful as we can.

Letting people know about the passing

You might choose to publish an announcement in a local or national newspaper to inform people about the death and the specifics of the funeral. You can get our assistance in creating and submitting a death notice to a newspaper.

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Arranging funerals at a lower cost

Before a funeral has taken place, when we can support folks to step back and weigh their options, is when our assistance is most useful. We discuss choices that are available and suitable for their situation and personal beliefs as they share their wishes and worries for a funeral. We determine what is necessary and create a budget together. Both over the phone and in person, this work is done. After that, the team works with funeral directors to negotiate the cheapest price while determining whether they qualify for assistance from the state or other organisations.

Making funerals meaningful

We also work closely with people to add dignity and personal touches to a service.This is a particularly pressing issue when a public health funeral (state-arranged funeral) might be the only option. Funeral costs worry many people, however, there are various ways you can keep costs down and sources of funding you can explore to get the help you need. This guidance is essential for anyone struggling with a funeral bill. Follow it carefully to ensure you don’t miss or rule out any potential financial support.

Financial adjustments

If there is nothing left in the estate after paying for the funeral, all debts that are entirely in the deceased person's name should be discharged. You can owe money to a funeral home, a creditor, or even close friends and relations. Check out our section on raising money for funeral expenses before creating a sensible payment schedule. That’s why, to be successful, a funeral home needs the kind of strategic, up-to-date funeral home marketing that takes into account the current industry.

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How People Shop for Funeral Homes Today?

In days gone by, someone looking for a funeral home would likely check the phone book or ask friends for recommendations. Today, there is a wealth of easy-to-find information on the Internet. Through review sites, search engines and even social media, people can locate more businesses than ever — whether they’re researching on desktops, laptops, tablets or smartphones.

The Challenge for Modern Funeral Homes

The greater the competition, the greater the need for funeral home marketing. Prospects are now able to thoroughly research the possibilities before making purchasing decisions, so funeral homes need a way to stand out among competing businesses. This is where marketing for funeral homes becomes so important. It’s through strategic, goal-oriented funeral home marketing services that businesses set themselves apart and attract new clients.

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Why Creditfix?

Our mission is to assist consumers in achieving their goals. People, procedure, and innovation, when working together in harmony, are critical to any organization's success. Our clients are our first concern at Creditfix. We guarantee that every detail is taken care of by offering quick and efficient IT assistance, high-value technology strategy, and proactive network maintenance. We are available to our clients 24 hours a day, 7 days a week to ensure that everything functions as it should.

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Available 24/7

We, as well as our support team, are available 24 hours a day, seven days a week. We will pick up the phone within three rings, regardless of when you or your customers call. Our representatives are available to you at any time, no matter what scenario you're in or what condition you're in. We will be there to assist you in getting through it.

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High quality

Fulfilling our responsibility to build a better, stronger, and more durable company for future generations, as well as protecting the Creditfix brand, meeting our commitments to stakeholders, acting with an owner mentality, developing our people, and contributing to the improvement of communities and the global environment.

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Strategic Locations

Create and expand your own professional workforce without incurring any additional operational costs. Get ready to increase your productivity and say no to missed deadlines. developing our people, and contributing to the improvement of communities and the global environment.

Key Benifits
You need to know how to create a decent website if you want to flourish in the modern business environment. You're prepared to start your online business. With Mailchimp's commerce capabilities, you can now sell your goods or schedule appointments directly from your website. Additionally, our built-in marketing tools can help you increase sales and expand your company. You need to know how to create a decent website if you want to flourish in the modern business environment. It doesn't matter if you're creating a modest brick-and-mortar store, an online corporation, or an e-commerce business; this is true. You need to have an internet presence where people can find you and from which you can expand your business, even when you're marketing yourself as a brand to employers or as a freelancer. A professionally designed website gives you and your company an instant boost in professionalism. A company website helps you generate new leads while allowing you to engage with your clients and keep them informed of your activities. Additionally, if used properly, your website may be a crucial instrument for developing the personality and voice of your company. Ready to advance your online business by learning how to create a website on your own? This step-by-step manual will walk you through the procedure and assist you in making the best decisions to ensure that your website stands out from the competition. Your own website can help you bring your brand to life. design from scratch, link a domain, track visitors, and improve with SEO
How to raise your website's search ranking, increase audience engagement, and optimise SEO. More than 5 billion Google searches take place every day, so search engine optimization (SEO), which involves modifying your website to increase the quantity of high-quality traffic that it receives, is crucial for engaging your audience. According to Chris Homer, an SEO Analyst at Mailchimp, "SEO is free publicity for your business." "You'll draw in the right audience if you take steps to ensure you rank highly for relevant queries.” Designing and updating your site for SEO is simple when you know what improves your rating in a search result and what makes it fall. Utilize the checklist to incorporate SEO into your digital marketing strategy after learning more about SEO in the section below. SEO checklist: How to improve your results The good news about SEO planning is that what works for SEO also aligns with providing a positive user experience (UX) for people who visit your website. So, SEO-friendly changes equal a better site for the people you want to engage. “SEO should be a consideration throughout every step of your website build and your marketing journey,” says Ade Lewis, Partnerships Director at Mailchimp. “It’s the number one way a consumer will find a small business.” Review this checklist to learn about the changes and adjustments you can make to improve your SEO. Feature relevant keywords. Keywords are words or phrases that people type into search engines to find something. All areas of your website—including page names, headlines, site copy, image captions, page descriptions, and URLs—need to include keywords in a natural way that doesn’t sound too forced. Since people search with specific needs in mind, your keywords should be “long tail,” meaning descriptive and narrowly focused. For example, “wedding photography Newport RI” will work better than just “professional photography.” Specific keywords will bring in less traffic overall, but ranking for more detailed searches will result in a higher conversion rate. Have a clean site structure. Make sure your website is organized in a way that makes it easy for users and search engines to travel through your site and find what they’re looking for. Internal links from one page to another within your site should provide content that educates your visitor, answers a question about what you offer, or engages them in some other valuable way. Internal links give Google more clues about what your website is about, so it can send relevant visitors your way. Feature substantial content. Create website content that’s relevant to your top keywords and hefty enough to be valuable. While punchy, skimmable content is great, keep in mind that Google wants content that solves the search intent, so pages with fewer than 200 words will not be highly ranked. If you want to add meat to your copy, be sure each page solves a problem, answers a question, or moves a visitor forward in their journey through your site. Use relevant title tags. A title tag or page tag is the “headline” for a page when it appears in search engine results pages (SERP). The words or phrases in your title tags should be specific and descriptive. Think, “Learn How to Paint Landscapes and Portraits" instead of "Painting Class." Combining this with the meta description—a longer blurb in search results that says more about what your content provides—encourages users to click through to your website. Title tags also appear in your visitors’ web browser tabs and in social media when your content is shared. This is easy to do in Mailchimp’s website builder. Simply go to the page settings and edit the SEO title to create a title tag and the SEO description to write a meta description. Add alt tags. An alt tag is a text description of an image. It serves 3 important purposes. Search engines can’t interpret images, so alt tags help them identify and rank these pieces of content, improving your SEO. They also help website visitors when an image doesn’t display properly on their screen or load quickly by providing a clue about what image they should be seeing. Last, and definitely not least, alt tags are easy for screen readers to decipher, so they help with web accessibility. Alt tags should be short and descriptive—think, “paddle board on lake with smiling boy” or “chocolate cake with vanilla frosting and strawberry.” Optimize for mobile. Google prioritizes mobile websites, so making sure your website is mobile friendly is critical. This means providing a visually pleasing and easy-to-use experience no matter what device someone is visiting from. Mobile sites also must load quickly on a 3G connection, render properly on any sized screen, have well-spaced site elements that users can easily tap on to take action, and feature content that’s entirely visible without having to scroll left or right. Mailchimp websites are built with mobile in mind—the website builder allows you to preview your website on a mobile phone to see how it looks. Enable fast load times. Ideally your pages should load in under 2 seconds—less than 3 is a must. If they do, it’ll improve your search rankings. There are several things that can slow down your load time, including issues with your content management system (CMS), poorly written code, low bandwidth that can’t handle your traffic volume, or numerous large images on a page. Use Google PageSpeed Insights to test how quickly your website is loading. Be sure you host your website on a platform that enables fast load times. Install Google Search Console and Analytics. Google Search Console will help you see if Google is finding and indexing all of the pages on your website to highlight places you can improve performance. It can also help you set up your own site search tracking. You can connect to Google Analytics from your Mailchimp dashboard to monitor your traffic, see what pages are being visited the most, and what links direct visitors to your website. Here's a guide to help you set up Google Analytics. Make sure your website and URL are secure. Google considers HTTPS encryption a top priority, and will show a security warning in search results if a website is not HTTPs encrypted. Work with a website builder that makes security a priority. All websites created with Mailchimp include an SSL certificate—this encrypts data and guarantees the authenticity of a website to visitors.
Ideas for creating an engaging homepage that increases website traffic. You're prepared to start your online business. With Mailchimp's commerce capabilities, you can now sell your goods or schedule appointments directly from your website. Additionally, our built-in marketing tools can help you increase sales and expand your company. You're prepared to start your online business. With Mailchimp's commerce capabilities, you can now accept payments for tangible goods or schedule appointments directly from your website. Additionally, increase sales with our integrated marketing tools that give you total control over the success of your company. Anyone who hits your homepage needs to be immediately engaged if you want them to stay. When you consider that 47% of visitors "bounce off" or quit a website after reading just one page, the significance of this initial connection becomes even more obvious. Being a good host at a party is similar to creating an effective webpage. Your site should greet visitors, offer a space that's simple to explore, and assist them in finding what they need. According to Jen Ellis, Senior Product Design Manager at Mailchimp, "a homepage is a chance to clearly out what you do and grab a visitor's attention." We are aware that visitors decide quickly whether they want to learn more. Communicate your top messages The most important thing your homepage should do is clearly convey what you offer, and to whom. If you can do this, you stand a good chance of engaging your visitor. Assess your homepage by asking the following 2 questions. 1. Can anyone quickly “get” what you do? The layout, copy, and graphics on your homepage should all work toward the goal of spelling out what your business offers. You’ll know you’ve done it when a first-time visitor, in just a few moments, can understand what you do or sell. What’s typically required to achieve this clear homepage messaging is iteration. This just means creating a homepage, showing it to people—including friends and potential target audience members—and adjusting until it’s clear. Encourage people to be honest with you, make adjustments, and show it to them again until you get it right. 2. Does your audience know they’re in the right place? Part of what makes a homepage compelling to your audience is presenting information that’s valuable to them. Evoke this feeling by using keywords they use to describe themselves in the context of your offering. This is an easy but essential part of search engine optimization (SEO), and it not only makes your website more discoverable on search, it makes your site more engaging. For example, if you provide a service for people looking to meet someone, you might use terms like “discerning" or “good match" if those are the aspirational words people use during this process. If you serve more than one audience, that’s ok. Just be sure to communicate to each one separately. For example, if you broker paintings for artists, you may want to welcome both gallery owners and individual buyers with separate sections that quickly communicate that you’re an important contact for both.